Deoleo unveils “EVOO-lution”, its new 2025–2028 roadmap, aiming to generate €32M in incremental EBITDA
The company introduces its roadmap for a new phase, supported by a healthy balance sheet and a normalized industry environment, marking the consolidation of its transformation project.
Deoleo, the world’s leading olive oil company, today presented its “Strategic Update 2025” to analysts, investors, and media. During the event, the management team outlined the key elements of “EVOO-lution”, the company’s new roadmap for the 2025–2028 period.
This plan is designed to accelerate profitable growth and create sustainable, self-financed value, with a clear goal: to generate approximately €32M in additional recurring EBITDA by 2028, regardless of industry conditions.
Cristóbal Valdés, CEO of Deoleo, stated: “We have entered a new phase of value creation at Deoleo, guided by a renewed vision and a set of initiatives that ensure solid business growth. EVOO-lution enhances the best practices we’ve already been promoting and combines, in a balanced way, ‘Top Line’ growth initiatives and operational improvements, backed by a solid financial foundation and a normalized industry context.”
“EVOO-lution”: Creating value through growth
“EVOO-lution” is built on two main pillars to achieve €32M in incremental EBITDA over the cycle. The first focuses on “Top Line” growth initiatives (€13M), driven by strengthening core brands and expanding into strategic geographies. Of this amount, €4M will come from North America, €2M from India, €3M from innovation—including expansion into adjacent categories such as olives, vinegars, and avocado oil—and €4M from other markets.
The second pillar, centered on operational improvements, totals €19M. This will mainly come from a revamped procurement strategy (€12M); operational and organizational excellence (€4M); and €3M from additional efficiencies.
Enrique Weickert, CFO of Deoleo, commented: “EVOO-lution is much more than a roadmap: it’s a comprehensive transformation project that combines innovation, operational discipline, and a focus on profitability, consolidating Deoleo’s evolution toward a stronger, more competitive, and sustainable model.”
Strategic focus: boosting the U.S. and consolidating leadership in India
The company starts from an indisputable position of international leadership, with a global market share of 8.6%—three times that of its closest competitor. During the event, the management team highlighted two key geographies for growth: the United States and India.
In the U.S., Deoleo aims to accelerate growth in high-consumption areas with untapped potential, reflecting the company’s diversified geographic footprint and focus on fast-growing countries. Thierry Moyroud, CEO of Deoleo North America, said: “We have a great opportunity in the U.S. We have a strong base on the East Coast thanks to Bertolli’s strength, but the category still has room to grow in regions like the Northeast and Mid-South. Our strategy is to turn that opportunity into reality by leveraging three levers: a robust innovation pipeline tailored to local consumers, a strengthened sales team, and a systematic expansion plan.”
In India, where the company already leads the market with its Fígaro brand (80% share), Deoleo will expand its distribution network from 250,000 to 450,000 points of sale. This will be reinforced by a new local team of over 15 people and a new country director. The cosmetics segment, which already accounts for 55% of volume and offers three times the profitability of food, will be further boosted. Cristóbal Valdés added: “We’ve built a very strong position in India over the years and want to continue driving the region forward with EVOO-lution. It’s a strategic market with immense potential for profitable growth.”
Positive financial results and strong ESG commitment
The company is implementing this plan on a robust financial foundation. Results as of September 2025 show a 15% increase in sales volume, a 12% improvement in gross unit margin, and a 41% growth in EBITDA (reaching €35.4M). Meanwhile, net debt has been reduced by 24%, down to €87.4M, placing the leverage ratio (net debt/EBITDA) at 1.9x.
Commenting on the results, Weickert said: “These results confirm rigorous management. We’ve reduced our net debt sixfold since 2019, from €557M to the current €87.4M. We closed September in a normalized raw materials environment and with strong performance, confirming that Deoleo is moving forward confidently.”
The CEO also highlighted sustainability as a cross-cutting pillar, noting milestones such as the EcoVadis Platinum Medal—which places Deoleo among the top 1% of companies worldwide in sustainability out of more than 190,000 evaluated—the Sustainability Protocol (already grouping 88 certified mills), and the validation of its decarbonization targets by SBTi, reinforcing the positive impact of olive groves, which can capture up to 10.7 kg of CO₂ per liter of oil produced.
Rafael Pérez de Toro, Deoleo’s Global Quality Director (CQO), emphasized: “Olive oil is ‘liquid gold’. It’s the healthiest and most sustainable fat in the world. It combines health benefits with immense growth potential, as it represents only 3% of global edible oil consumption. The sector is cyclical, and history shows we’re entering a favorable phase—and Deoleo is ready to capitalize on it.”
Valdés concluded: “In this new EVOO-lution phase, Deoleo will continue to lead the olive oil sector—not only in business but also in sustainability. We’re building a more efficient and sustainable business model, with a long-term capital structure and the financial flexibility needed to execute our new roadmap.”